INFO AND CONCEPT
This project was made for the Colombian ice cream brand Polet, as part of its campaign to present a product based on caramel and chocolate. The original idea is developed with the integration of real footage and a visual tour through the details of the ice cream. For this presentation, we will show the development process of the director's vision at LOVO. Where we developed several visual pieces that reinforce the original idea of the TV commercial..
Brand: POLET / Crem Helado
Advertising Agency: Havas Village Colombia
Creative Director: Diego Tovar Plazas
Production Company: MACARENA Colombia
Director: Nico Gómez
Client: Mara Post
Production: Javier Pinilla
CG Production & Design: LOVO VFX
HOW WE MADE IT
During the beginning of the project we developed the sculpted assets of the "ICE CREAM" product. We developed models with 8K materials, which allowed us to establish closed shots of the details of the final product. We established sequence shots that would show the individual features in a way that would leave us space to close with the ice cream under construction towards the end of the piece.
VISUAL DESIGN
We designed spaces for each sequence, as well as, structured natural lights according to the actual physics, to have a better developed photographic look, and keep the product in a sober and appetizing frame.
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